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Recent report revealed that Tesla managers was being asked to identify their subordinates’ position which were critical to their operations, fuelling speculation for a massive layoff in the company. The query, which was sent out to managerial levels soon after Tesla cancelled bi-annual performance review for some of its employees.  

The report came as the company faces stiff competition in the global market and softening demand for electrical cars. According to a separate report, Tesla sold only one unit in South Korea last month as consumers casts their doubt on its quality of production.  

Moreover, Tesla faces immense competition in their biggest market potential – China as their main rival, BYD continues to see solid vehicle sales growth. Despite efforts from Tesla in reducing the selling price for a third of their offerings, BYD reported solid sales growth, with its figure growing more than double. Tesla’s sliding market share is alarming, with analysts downgrading their rating and target price for its stock.  

(Comparison of unit sales between Tesla and BYD) 

Comparatively, Tesla reported deep earnings slump in Q4 2023, with CEO Elon Musk warned for a “notably lower” growth in 2024. On the other hand, BYD came in strong in terms of delivery, albeit missing earnings expectation due to large price cuts. For the time being, due to bleak outlook and immense price war within the electric car industry, we may see further divergence in both company’s performance due to varying targeting strategy and approach.  

As of writing, Tesla share price ticks up 0.02% to 187.62 during after-hours trading session. 

Disclaimer   

Comments, news, research, analysis, price, and all information contained in the article only serve as general information for readers and do not suggest any advice. Ultima Markets has taken reasonable measures to provide up-to-date information, but cannot guarantee accuracy, and may modify without notice. Ultima Markets will not be responsible for any loss incurred due to the application of the information provided. 

Willy

Willly is a skilled and experienced market analyst who has been analyzing financial markets for over 5 years. He currently serves as a Market Analyst at Ultima Markets, a leading financial services company. Willy brings a wealth of expertise in fundamental and technical analysis, having previously worked as Head of Financial Market Analyst at GCMAsia. There, he oversaw the research department and developed educational materials to build clients' financial knowledge. He also collaborated cross-functionally to amplify sales and achieve business goals. Prior to that role, Willy gained valuable experience as a Financial Market Analyst at the same company. He generated daily and weekly reports, conducted market briefings, and provided trading strategies through webinars. Read his latest market analyses on the Ultima Markets News & Analysis.

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